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Research papers

Innovation culture and strategy

This paper provides practical strategies for fostering a culture of innovation throughout your entire organization, a culture that both stimulates and places a high value on creative thinking and teamwork.

Catalogue: Innovate 2006
Author: Kristin Luck
May 10, 2006
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Citation

Luck, K. (2006a, May 10). Innovation culture and strategy. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/innovation-culture-and-strategy


Research papers

A radio research design for the 21st century

The paper reviews the work of a technical group designing a new specification for industry radio research. The group represents commercial broadcasters, public sector broadcasters, and advertisers and/or agencies. The paper discusses the limitations...

Catalogue: 2nd Radio Research Symposium
Authors: Lynne Robinson, Tony Twyman, Tony Wearn
June 15, 1997
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Citation

Robinson, Twyman and Wearn (1997a, June 15). A radio research design for the 21st century . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-radio-research-design-for-the-21st-century-


Research papers

10 year's experience in using marketing models for new product development in Asia Pacific

Unilever has been actively launching new brands in the Japanese market as well as maintaining and expanding its presence in other Asia-Pacific markets. At the root of the approach has been a combination of using internal expertise in marketing...

Catalogue: ESOMAR Congress 1988
Authors: Roger M. Brookin, Oscar Schneersohn
Company: Unilever
September 1, 1988
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Citation

Brookin and Schneersohn (1988a, September 01). 10 year's experience in using marketing models for new product development in Asia Pacific. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/10-year-s-experience-in-using-marketing-models-for-new-product-development-in-asia-pacific


Research papers

Discussing classification techniques

One of the aims of the Brugge program committee was to stimulate interactions between seminar delegates. Four working groups were asked : 1) To establish specific delegates’ needs with respect to the particular subject: classifying...

Catalogue: Seminar 1982: Classifying Consumers
Author: Jan Verhulp
June 15, 1982
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Citation

Verhulp, J. (1982a, June 15). Discussing classification techniques. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/discussing-classification-techniques